Disney buys Marvel for $4 billion


Disney has just announced that it’s bought Marvel, whose characters include Spider-Man, X-Men and Iron Man. Marvel has, of course, had huge success with many of its recent movie adaptations, and the deal will no doubt lift the spirits of the comic-book industry. But doesn’t your heart sink just a little bit at the thought of yet more Spandexed super-sequels? On the other hand, as two comic powerhouses, home to some of America’s most innovative artists, come together, perhaps it’s the opportunity for some exciting creative collaborations? Inspired by the magic of Disney and the fearless heroism of Marvel, here’s how the companies’ bosses, Ike Perlmutter and Bob Iger, welcomed the news:

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said. “Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”



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